Możliwości zastosowania koncepcji CSR w terytorialnym partnerstwie wielosektorowym
Opportunities to Apply CSR Concepts in a Multi-Sectoral Territorial Partnership

Summary/Abstract: The article presents the genesis and basic concepts related to the social responsibility of the organization in connection with the concept of territorial marketing. Indications for multi-sector partnership as the most important tools in territorial marketing and the importance of CSR in building relationships for the local community. The expectations of the most important stakeholders were discussed to organizations, especially businesses, but also the benefits of CSR for organizations themselves in the perspective of ISO 26000. The purpose of the discussion is identification of opportunities for social entrepreneurship involvement in action for a multi-sectoral territorial partnership. Indicated Four areas within which a territorial multi-sectoral partnership can be supported by CSR activities, ie co-creation of space, process support innovative, environmental protection and labor market support.

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