Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
Author(s): Mahomed Bendahan, Yassine AkhiateSubject(s): Communication studies, Recent History (1900 till today), Management and complex organizations, Marketing / Advertising, ICT Information and Communications Technologies
Published by: ESSACHESS
Keywords: social media; strategy; digital media; audio-visual;
Summary/Abstract: At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audio-visual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social Medias (DSM) to promote their editorial line and radio programs.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: IX/2016
- Issue No: 02
- Page Range: 113-123
- Page Count: 11
- Language: English
