CUSTOMER SATISFACTION WITH ELECTRONIC BANKING IN THE REPUBLIC OF MACEDONIA
CUSTOMER SATISFACTION WITH ELECTRONIC BANKING IN THE REPUBLIC OF MACEDONIA

Summary/Abstract: Modern society and the fast technological development are pushing the traditional banking towards electronic access. There is a growing number of consumers who replace the old approach of using banking services, with a new one i.e. with electronic banking. In order to examine the degree of consumer satisfaction with the use of electronic banking in the Republic of Macedonia, a research was conducted on a total of 154 respondents that were considered for the statistical analysis of data. The empirical research lead to the conclusion that most respondents use electronic banking, half of which are completely satisfied with the services. In terms of bank care for consumer satisfaction, there is a great deal of gridlock and negligence by banks in the country and they need to initiate more care.

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