SNWs E-RECRUITMENT IN NORTH MACEDONIA: A CASE STUDY
SNWs E-RECRUITMENT IN NORTH MACEDONIA: A CASE STUDY

Summary/Abstract: The paper focuses on specific subsets of e-recruitment, which has gained traction in the Republic of North Macedonia, and has been the focus of previous research by the authors. The process is defined in detail and comparison is given to traditional recruiting methods, outlining the main benefits which can be utilized by companies of any size, with particular importance given to SMEs. E-recruitment methods are defined in three general types, including corporate web-sites, online job boards and e-recruitment through social networking websites as the latest trend. Secondary research is done to offer comprehensive analysis of the initial benefits and drawbacks of each method. Primary research is implemented through a holistic case study approach, focusing on two sources of input (SMEs in the Republic of North Macedonia), with six instances (job advertisements) being analyzed in a two-month period from 01.02.2019 through 01.04.2019. The research focused on three different types of e-recruitment – job boards, combined SNWs forms and Facebook job ads. Based on the analyzed quantitative and qualitative data, the most optimized method for e-recruitment for SMEs in North Macedonia are the combined SNWs forms, fulfilling 4 quantitative and 4 qualitative aspects that were being monitored.

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