Ewolucja form handlu detalicznego na początku XXI wieku
Evolution of the Forms of Trade at the Beginning of the 21st Century

Summary/Abstract: The article aims at identifying the transformations in trade influenced by the main macroeconomic forces of trade companies in European countries in the 21st century. The author surveys the specialist literature dealing with marketing, trade and the analysis of the chosen statistical data (among others the Central Statistical Office, GUS) concerning the domestic trade. On the basis of the research carried out, it has been established that the development of new forms (units) of retail (e.g. convenience shops, e-commerce) influenced by the transformations in the macroeconomic environment of companies has been observed. At the same time, forms of trade of the hybrid character (e.g. discount convenience shops) have appeared and old well-known forms of trade (department stores, supermarkets, discount shops) have been strengthened. The knowledge about the issues presented in the article has practical implications and can be helpful for managers of trade companies

• Details
• Contents