E-commerce w państwach wysoko rozwiniętych (na przykładzie Szwajcarii)
E-commerce in the developed countries (the example of Switzerland)

Summary/Abstract: E-commerce is highly influenced by such factors as the development of the Internet in a given country as well as by the access of its population and the companies functioning in the country to the Internet. E-commerce may be conducted among various companies and in different spheres, out of which sphere B2C – business to consumer – has been very quickly developing recently; although, it is mentioned to occupy the second position, after B2B sphere – business to business. It may be observed that the more widespread access to the Internet on the part of households in a given country is the more important e-commerce in the B2C sphere becomes. The example of e-commerce in Switzerland supports well the above mentioned observation, as Switzerland is the country where there is observed a very widespread access of households to the Internet – in 2009 37% of the adult population made use of e-commerce at least once a year.

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