Badanie wpływu profilu sensorycznego na akceptację barwy wybranych produktów zbożowych wśród mieszkańców Poznania
Surveying the Impact of the Sensory Profile on Acceptance of the Colour of Selected Cereal Products among Poznan Inhabitants
Author(s): Krystyna Szymandera-Buszka, Małgorzata Golińska-Pieszyńska, Katarzyna Waszkowiak, Marek GolińskiSubject(s): Cognitive Psychology, Behaviorism, Socio-Economic Research
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: cereal products; colour desirability; bioactive products;
Summary/Abstract: An aim of considerations is to analyse the impact of the sensory profile of the colour of cereal products on the sensory acceptance of their colour. Among the products surveyed, there were selected pasta, crisps, and crispbread with an addition of bioactive components. The surveys were carried out by the method of quantitative descriptive analysis, or the sensory profiling and consumer evaluation. In the consumer evaluation, there were participating 156 people aged 25-55. The analysis of sensory profiling was carried out by a 10-person, specially trained for this purpose team. In the surveys, there was applied the 10-centimetre graphic scale of the hedonic nature. On the basis of the obtained results it was stated that the desired colour depended on the type of cereal product. In case of assessment of pastas, there were ascertained the lowest expectations towards the samples of high intensity of descriptors of grey, while the highest towards the samples of the highest intensity of the descriptors of cream colour. On the other hand, in assessment of crispbread, it was ascertained that consumers desired in the least degree brown towards the products with high intensity, and in the highest degree – cream colour. Yellow in the highest degree is desired in cereal products of the crisps type. Consumers in the least degree desire the descriptors of brown in such products.
Journal: Handel Wewnętrzny
- Issue Year: 360/2016
- Issue No: 1
- Page Range: 143-150
- Page Count: 8
- Language: Polish