The influence of external factors on the competitiveness of a company
The influence of external factors on the competitiveness of a company

Summary/Abstract: External factors are influencing directly the competitiveness and the competitive potential of a company.The analysis and the evaluation of the scope and sustainability of the influence of external factors is a conditionfor the formulation of an adequate competitive strategy of a company. Within this context the goal of thisproject is to conduct an empirical study of the influence of external factors for the competitiveness of furnitureproducing companies, situated on the territory of the Blagoevgrad region. Conclusions are drawn on the basisof the results of the empirical study.

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