In search for customer loyalty model of tourist services
In search for customer loyalty model of tourist services

Summary/Abstract: The purpose of the hereby study is to discuss models presented in the subject literature and reflecting thecustomer loyalty development process, identifying the explanatory variables applied in these models, as well asspecifying the ones which can be subject to verification in research covering customer loyalty on tourist market.The author attempts to implement the selected model constructions in the area of tourist economy, whereasthe analysis and critical approach to the available literature facilitates the development of a theoretical modelproposal covering customer loyalty of tourist enterprises.

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