Managing stakeholders of a tourism company
Managing stakeholders of a tourism company

Summary/Abstract: The paper describes the possibilities of using the method of stakeholder analysis based on the example oftourism companies. On the basis of the characterisation of particular stakeholder groups the hierarchy of importancewas created which is a significant contribution to service company management. The analysis concernedall aspects of the functioning of a tourism company: microenvironment, macroenvironment and competitiveenvironment. The picture obtained as a result of analysis forms the basis for further research into stakeholdersand defining a complex strategies of managing relationships among them.

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