Interest for the Gastronomic Tourism and Awareness of Hatay Kitchen: Example of University Students Cover Image

Gastronomi Turizmine Yönelik İlgi ve Hatay Mutfağının Farkındalık Düzeyi: Üniversite Öğrencileri Örneği
Interest for the Gastronomic Tourism and Awareness of Hatay Kitchen: Example of University Students

Author(s): Hürriyet Çimen, Arzu Kılıçlar, Derya Baykal
Subject(s): Higher Education , Sports Studies, Marketing / Advertising, Tourism
Published by: Kültür Ajans Tanıtım ve Organizasyon
Keywords: Hatay cuisine; gastronomy tourism; holiday motivation; college students;

Summary/Abstract: Gastronomy is receiving more attention in recent years tourism in destination marketing and branding is one of the tools overrated. Usually it goes to the tourists destination which does not neglect local delicacies. Taking the views of young people not been studied over the Hatay province, which is rich in the kitchen in this direction will be an important data. Therefore, applying the survey on a sample consisting of college students holiday motivations and experiences of Hatay kitchen was asked. According to the findings, levels of tasting the products in Hatay kitchen have been identified. Besides, as the holiday is determined motivation importance of gastronomy tourism. As a result of the difference and relationship tests based on individual characteristics and differences of the holiday motivation. On the other hand, a high level positive relation was identified between gastronomy tourism and the tourism activities which are made in sports, see, natural and historical places.

  • Issue Year: 2016
  • Issue No: 30
  • Page Range: 103-114
  • Page Count: 12
  • Language: Turkish