The Quality Performances of the Products – A permanent Preoccupation of the Companies
The Quality Performances of the Products – A permanent Preoccupation of the Companies

Summary/Abstract: A very important element is for one to understand the fact that products satisfy certain consumer needs. Thus, the offering company, knowing consumer exigencies, will orient its activity according to them, the role of the primordial character of the request being essential in the strategic orientation of the company. Under the conditions of globalisation and the increase of the importance of information for the modern consumer, the people’s exigencies regarding the household appliances will be more and more focused upon the unrestricted access to information, one of the premises of the international society

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