The Influence of the Organizational Culture
in Public Relations
The Influence of the Organizational Culture
in Public Relations
Author(s): Radu Silviu Cureteanu, Olga-Irina MaximSubject(s): Economy
Published by: Editura Universității Aurel Vlaicu
Keywords: public relations; organizational culture; management
Summary/Abstract: Modern society, defined by the large number and complexity of organizational members, could not function without public relations. The communication strategies and programs they develop, they help to create bonds of trust between the various organizations and the public surrounding them, and facilitates interactive relationships between different levels of society
Journal: Journal of Economics and Business Research
- Issue Year: 17/2011
- Issue No: 1
- Page Range: 148-153
- Page Count: 6
- Language: English
