Akceptowalność automatycznego rozpoznawania twarzy nabywców w handlu detalicznym
Acceptability of the Automatic Recognition of Purchasers’ Face in Retailing

Summary/Abstract: An aim of considerations was to examine the consumers’ attitudes towards face recognition in retail trade. Based on the questionnaire survey covering 129 respondents, the author showed that the purchasers’ attitudes towards facial recognition are poorly grounded. The marginally higher propensity to accept facial recognition at commercial outlets demonstrated individuals with a greater propensity to accept technological innovations and women. The obtained results indicate that the introduction of face recognition in trade may depend on a clear presentation of benefits to purchasers with ensuring them the proper level of privacy. The article is of the research nature.

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