Wykorzystanie skali DS dla oceny skłonności do dokonywania zakupów w internecie
Exploiting the DS scale for the assessment of the willingness to buy in the internet

Summary/Abstract: Paper presents a marketing application of Haidt, McCauley and Rozin’s Disgust Scale. Results of the study show that subjects who score high on Disgust Scale perceive internet as more risky and are less willing to use Internet as a whole in comparison with subjects who score low on the Disgust scale.

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