Wpływ czynników środowiskowych na wybór i spożycie żywności
Impact of the Environmental Factors on Food Choice and Consumption
Author(s): Ewa Babicz-Zielińska, Marzena Jeżewska-ZychowiczSubject(s): Organizational Psychology, Environmental interactions, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: environmental factors; food choice; food consumption;
Summary/Abstract: An aim of consideration is to analyse the state of knowledge of impact of the environmental factors on food choice. In their article, the authors used a review of the recent news published in scientific journals. The research findings indicate that the economic factors are a very important determinant of food selection, particularly among individuals with low economic status. The authors observed impact of such social factors as family and school or mass media on nutritional behaviours. They also heavily depended on culture, especially in evaluation of healthy diet by consumers of various countries. The preferences and choice of products or meals were also substantially affected by the context, i.e. the place, time and company with whom the meal is consumed. Practical implications of awareness of the environmental factors in food selection and consumption mean the possibility to develop by food producers a relevant marketing strategy aimed at consumer’s needs satisfaction. The social implication is the possibility to shape correct nutritional patterns. The article is a review of the literature.
Journal: Handel Wewnętrzny
- Issue Year: 355/2015
- Issue No: 2
- Page Range: 5-18
- Page Count: 14
- Language: Polish