Znaczenie targów w procesie przekazywania informacji– kontekst ery informacyjnej
The Significance of Trade Fairs in the Process of Sharing Information – the Context of Information Age

Summary/Abstract: For many decades, trade fairs have been perceived as multifunctional events enablingexhibitors to accomplish diversified goals. In the age of information society, however,up-to-date and alternative to trade fairs forms of communication – including mainly the Internet, are becoming more and more significant. In that context, it is worthpondering what is the present image of trade fairs in terms of sharing information.Therefore, the aim of the article is to determine the contemporary perception of theinformation function of trade fairs. To attain that goal, literature on the subject has beenanalysed and research among exhibitors has been conducted.

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