Postępowanie proekologiczne w hotelarstwie wyrazem społecznej odpowiedzialności w biznesie
Pro-ecological conduct in the hotel industry as an expression of the corporate social responsibility

Summary/Abstract: An objective of the author of this publication is to present the pro-ecological conduct in the hotel industry as an activity complying with the corporate social responsibility. In order to achieve the objective he used the method of analysis of the subject literature and analysis of the actual state in the market for hotel services. As the presented material shows, one of the basic symptoms of social responsibility in hotel industry’s activities is undertaking pro-ecological actions. The leading hotel brands involve themselves in the actions whose objective is to reduce harmful activities of hotels and to propagate the idea of responsibility for the surrounding environment. A leading conclusion of the elaboration may be the statement that the hotel industry is an important branch of business in propagating the idea of corporate social responsibility.

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