FACETS OF THE INFORMATIONAL CONFLICT – AFFECTIVE DEGRADATION USING TARGETED PROPAGANDA Cover Image

FACETS OF THE INFORMATIONAL CONFLICT – AFFECTIVE DEGRADATION USING TARGETED PROPAGANDA
FACETS OF THE INFORMATIONAL CONFLICT – AFFECTIVE DEGRADATION USING TARGETED PROPAGANDA

Author(s): Cosmin Dugan, Daniel Dinu, Cristian Barna
Subject(s): Social Sciences
Published by: Editura Academiei Forțelor Aeriene „Henri Coandă”
Keywords: informational warfare; propaganda; eye tracking; neuro-psychological effects; neuro-marketing

Summary/Abstract: The Russian informational warfare in Ukraine was in part based on a hybrid multi-perspective strategy, derived from combining classical elements (old school) of the Soviet period with aspects pertained to neocortical warfare. The military confrontation within the Ukrainian territory are propagandistically perverted into “meaningful warfare”, meant to cover the humanitarian drama and Russian interests in the region with a “polylogical emotional fog” that relativizes and devalues the statements based on proof. The efficiency of this “psychological ammunition” is obtained by propaganda on multiple media channels, in order to gain a saturation effect which will consolidate credibility and capacity to influence the target.The aim of this study is to investigate the emotional impact that propaganda materials used during the conflict in Eastern Ukraine in order to asses a research protocol for political propaganda materials

  • Issue Year: 6/2017
  • Issue No: 1
  • Page Range: 143-148
  • Page Count: 6
  • Language: English