COMPETITIVE INTELLIGENCE FOR BUSINESS AND INTERCULTURAL COMMUNICATION
COMPETITIVE INTELLIGENCE FOR BUSINESS AND INTERCULTURAL COMMUNICATION

A CASE STUDY OF ROMANIA

Summary/Abstract: We are living in an age of technological and scientifical development, a digital era where information is the raw material or the base knowledge. An easy and open access to information and an unprecedented development of communication paths, have caused, in a very short time, profound changes in human relations, a phenomenon that knows no precedent in human history. The large volume of information has become the most complex problem and the ability to extract a meaning and knowledge represents a great challenge in the domains of business, intelligence and defense. In today's business environment, the key to success is also represented by the speed with which the information is extracted from the informational noise and also by the ability to react and communicate quickly and customized with the social segment, that is very well defined. We want to present our four years experience in Competitive Intelligence for business, intercultural communication and marketing solutions using cognitive computing elements. Although the domain isn’t new in Romania, there is a small but dynamic niche market with an increasing demand, but also with a series of obstacles. Our experience has demonstrated the usefulness of neuromarketing and cognitive computing in finding innovative and customized solutions for solving complex problems in business and intercultural communication. The conclusion of our study is that, in order to have an advanced and competitive European Union, it is absolutely necessary to develop innovative solutions for Competitive Intelligence that would include elements of neuromarketing and advanced Artificial Intelligence (Cognitive Business?).

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