NetFrameWork and the Digitalized-Mediatized Self
NetFrameWork and the Digitalized-Mediatized Self

Summary/Abstract: Users leave digital footprints behind via online systems. Mediatized self- representations by human (inter)actions and digitalized automatization imply decisions and dilemmas on account of online participation. Chains of decisions and network impact produce online mediatized selves embedded in the NetFrameWork where net is the internet, the frame is the context by it and work implies the flow process of “always on” (inter)actions. Users learn to adapt and to handle the blended online-offline existence. Consequences are unpredictable: both former and updated records are available in an infinite digital present. The first part of this paper introduces the conceptual approach of the digitalized and mediatized self in NetFrameWork. The second part provides an insight into our research-in-progress of personal/professional digital strategies. The qualitative research has focused on strategies with their decision points and interpretation via storylines and metaphors by two segments of different generations. Where is the boundary between personal publicity and privacy in online hyper-connectivity? What are the typical conflicting issues in human/automatized (inter)actions on the Internet and what dilemmas do users have to face in their online self-representation? What is the difference among the observed age groups in online strategy? How can metaphors and storytelling reflect to various digital challenges? The goal of this summary is to present the first results of our research project about digital identity in order to prepare the next research milestone.

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