Etyka producentów żywności a postrzeganie artykułów spożywczych na rynku
Ethics of food manufacturers and perception of foodstuffs in the market

Summary/Abstract: In her article, the author presents the subject matters of food producers’ ethics as a factor affecting perception by purchasers of those products and the very producer. Based on the results of primary empirical studies, she discusses the impact on the image of food products of unethical actions of producers, dividing them into the three groups: the actions related to the very product, actions connected with its packaging and actions related to advertising thereof. In each of the specified groups of actions, there are described, which actions – in the respondents’ opinion – mostly determine the negative image of the food product, and which are, in this context, of the least importance. Additionally, the author compares their role in shaping the image of its producer.

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