Dyskretny urok „populuxe” – intertekstualne wędrówki scen z „Design for Dreaming”
The Discreet Charm of “Populuxe” – Intertextual Wanderings of Scenes from “Design for Dreaming”

Summary/Abstract: The author examines the inter-textual wanderings of fragments of William H. Beaudine’s “Design for Dreaming” (1964), produced for General Motors. He describes American short industrial films of the 1950s and 1960s, and then – starting with the David Mallet music video for David Bowie’s “Hello Spaceboy” – he traces the scenes from “Design for Dreaming” in various areas of visual culture (commercials, videoclips, series, feature films). The category of “populuxe” aesthetics created by Thomas Hine and Svetlana Boym’s reflections on nostalgia form a theoretical framework for this article.

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