Viața și activitatea creatorului de brand Valentina Vidrașcu
Life and Work of Valentina Vidrascu, the brand creator

Summary/Abstract: Valentina Vidraşcu is the most renown name among local fashion designers who succeeded in making Moldova acknowledged, admired, and appreciated in fashion capitals around the globe. Good education and love towards craftsmanship, namely embroidery, which were passed to her by her mother, have all positively marked Valentina Vidrascu’s path into the fashion world, who now creates some of the most sensual collections inspired by traditional clothing, with ie (a traditional embroidered shirt) as a central collection piece. The ie’s designed by Valentina Vidrascu are unique, authentic and modern, and are characterized by refined sophistication. By maintaining the traditional pattern as a base, the designer recreates the style of ie’s, uses the finest natural fabrics and successfully mingles texture, technical and tailoring into a new identity and refined modern pieces. The folkloric inspirational works she has signed have returned the love of women all over to the wearing of traditionally embroidered shirts, presented in a new vision. Today, we can proudly say that Moldova has a well-known brand both in and outside the country, namely the „Valentina Vidraşcu” brand, with exquisite exclusive clothing collections, while the wearers of the outfits created by her will always be sensual, noble, of the unique beauty, splendidly exuding the traditional Romanian spirit.

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