ASSESSMENT OF FORMS AND EXTENT OF TOURISM WEB PROMOTION IN SERBIA
ASSESSMENT OF FORMS AND EXTENT OF TOURISM WEB PROMOTION IN SERBIA

Summary/Abstract: The subject of this paper is Web promotion of tourism in Serbia. Promotion was understoodas one of the four basic elements of marketing on the Web. The paper analyses the main formsand the extent of use of Web tourism promotion. The focus is on domain characteristics, qualityof presentation, visibility and search engine rank, Internet promotion techniques and number ofvisitors. Structural observation was the main method used to analyze 260 travel and tourism relatedwebsites in Serbia. However, as Serbia is in the process of political and economic transition, it is stillcharacterized by insufficient technical development of the Internet and its low level of utilization bythe tourism industry. Based on the obtained results the extent of use of Web tourism promotion inSerbia and its forms were assessed.

• Details
• Contents