Панорамне зображення культурного простору України з використанням 3-D технологій: нові напрями кроскультурних досліджень
Panoramic image of cultural space of Ukraine through the use of 3D technology: new directions of cross-cultural research

Summary/Abstract: The purpose of the work is to identify new vectors of cross-cultural research using a systematic approach to designing of 3D cultural map of Ukraine. Research methodology lies in the use of cross-cultural approach as an important methodological premise of the study. Scientific novelty consists in forming meaningful foundations of panoramic images of cultural space of Ukraine using 3D-technology. Conclusions. This research studies the existing experience of online resources dedicated to the most famous virtual galleries and museums, exhibition centers, libraries and other cultural institutions, which place cultural heritage of Ukraine and other countries. It identifies the possibilities of Ukrainian policy of "soft power", based on the export to other countries of the most complete picture of national life and traditional values of Ukrainian people. It was found that ethnocentric strategy allows you to design 3D-cultural map of Ukraine, based on strong national foundation of Ukrainian culture, taking into account its real scale. Accordingly, the number of such maps should match the number of layers of modern Ukrainian culture and its retrospective. Polycentric strategy significantly expands the scale of cultural 3D map of Ukraine, bringing it beyond its own national culture, with a focus on foreign cultural vectors of development, characteristic of a certain historical period of cultural development of Ukraine. Geocentric strategy allows 3D-design of the cultural map of Ukraine with the integration of national culture into the world one. This strategy focuses on the development of maps and objects of cultural value of Ukraine, a set of which has the ability to change the direction of education, culture and science worldwide. This applies to the facts and events that have occurred in the history of Ukrainian culture, activities of prominent Ukrainians, who created and create now specific cultural standards all over the world.

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