SALES MANAGEMENT IN RANGE OF SUPPLY AND STORAGE OF UAB „ZEELANDIA“
SALES MANAGEMENT IN RANGE OF SUPPLY AND STORAGE OF UAB „ZEELANDIA“

Summary/Abstract: Two important aspects of sales management - supply of goods to customers and storage has been studied in the article. According to theoretical sources, warehouse management optimization solutions are needed not only for large companies, such as distribution centers or storage companies. The fact that a company is small or medium does not impact on lower requirements from customers or suppliers. The company must be able to remain competitive in its field of activity, which means that logistics is a very sensitive issue. It depends on the logistic how many potential customers will get the product and in which way. The object of the research - UAB Zeelandia belongs to an international group of companies. The company serves regions of Lithuania, Latvia and Estonia. Its main activities are: production of margarine, packaging of fats, production, sales and distribution of food enhancers, stabilizers and other ingredients, various fruit fillings and technical oils. The company started its activity in 1995. The main office is located in Klaipeda. The main warehouses of the company are in Kaunas. Zeelandia has 19 employees. An empirical study of sales management of Zeelandia UAB revealed that, in essence, the supply of goods in the company was organized efficiently. However, during the study, aspects to be improved were noticed, especially in communication with customers and IT application. The company's warehouse lacks integration into the overall business of the company, because the computer program used in it is not related to other divisions of the company. This reduces the performance of the warehouse.Based on the conclusions of research it is suggested to integrate e-commerce into the goods ordering process, to install one business management computer program integrating all departments of the company.

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