Hedonizm imaginatywny, kino postfabularne i przestrzeń wyzwolona z narracji. Hobbit Petera Jacksona
Imaginative hedonism, post-feature cinema and space liberated from narration. Peter Jackson’s Hobbit

Summary/Abstract: Weronika de OliveiraImaginative hedonism, post-feature cinema and space liberated from narration.Peter Jackson’s HobbitImaginative hedonism is analyzed in the context of contemporary cinema.Imaginative hedonism, a concept little known in Polish cultural studies,was invented in the 1980s by Colin Campbell in order to describethe attitude of modern consumers, who are primarily seeking pleasurein emotional stimulation and imaginative play. Oliveira believes that themechanism is used not only by the advertisers in marketing campaigns,but also by the Hollywood film industry aimed at producing impressive,blockbuster performances. This tendency has gained the apogee in theform of so-called post-plot cinema, which is characterized by the reductionof the plot to a purely visual spectacle, intended to provide viewerswith an immersive pleasure based on immersion in worlds created by thelatest technology. Oliveira describes these phenomena based on the Hobbitseries directed by Peter Jackson. She analyzes how space is created in the three films of the series in the context of the literary prototype byJ.R.R. Tolkien and the concept of cinema attraction.

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