Vlogs – die beliebteste Darstellungsform der Millennials
Vlogs – The Most Popular Online Format Used by Millenials

Summary/Abstract: The present paper aims to shed light on vlogging, an online activity that grows constantly at global level and through which members of Generation Y choose to express them nowadays. If vlogs seem to dominate the Web 2.0 scene, does this mean blogs are outdated, or can the two online formats co-exist successfully? Why have video-blogs become part of everyday life for the new generations? And, last but not least, how does the Romanian vlogging-scene look like and who are the Millennials behind it? These are some of the questions the current empirical study tries to answer, in a qualitative manner, using in-depth interviews with two well-known Romanian vloggers.

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