How Do Romanian Post-Millennials Behave on YouTube? A Comparative Analysis of Contemporary Online Cohorts
How Do Romanian Post-Millennials Behave on YouTube? A Comparative Analysis of Contemporary Online Cohorts
Author(s): Mirela-Codruţa Abrudan, Ștefan NeagaSubject(s): Media studies
Published by: Accent Publisher
Keywords: Generation Z; YouTube; Romania; online consumer behavior; globalization
Summary/Abstract: The present paper aims to shed light on the consumer habits of Romanian Z Generation on YouTube, in order to allow a comparative analysis of contemporary cohorts’ online behavior at international level.YouTube is worldwide the most beloved and a constantly growing online video-sharing platform among youngsters of the new millennium. Using questionnaires applied to Romanian post-millennial individuals, the study tries to figure out, in a quantitative manner, if emerging national tendencies reflect international trends regarding YouTube consumption.
Journal: Journal of Media Research - Revista de Studii Media
- Issue Year: 11/2018
- Issue No: 32
- Page Range: 53-70
- Page Count: 18
- Language: English
- Content File-PDF