„this is your life...” Fenomen kulturowy GoPro
”this is your life...” GoPro as cultural phenomenon

Summary/Abstract: The main subject of this article is the cultural (and to the marketing) phenomenon (especially in recent years) of sports camera, so called: action cams. The author reconstructs the story of the rise and gaining leadership by GoPro. The invention of Nicolas Woodman becomes the starting point for a reflection on the production and processing of the image during total domination of digital media. Indicates points coincide with the culture of video draws attention to the specific style of storytelling really using this specific invention. Author also describes cultural practices reflected in specific market movements (that is why we can treat this phenomena a specific ‘GoPro culture’).

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