Zarządzanie znaczeniem – fotografia i „prywatna” edukacja medialna
Meaning management – photography and “personal” media education

Summary/Abstract: In the article, I analyse the fascinating (from the perspective of culture-related mainstream media research) phenomenon of building meanings through a specific composition of images – photographs, their placement in the macro-structure of the website, the number of additions (comments, tags, locations) forming the so-called chain of meanings and being one of the pillars of the modern media education. The specifics of the discussed phenomenon are primarily influenced by the observation point: the level of image comprehension largely depends not only on the observer’s perception (understood even in an extremely general way), but also on the level of media competencies (acquired through conscious or unconscious education), the need to interpret the surrounding space filled with images – or more precisely understood as the place for “hanging” various images (static, but moving) and a specific social (situation) position.

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