The Polish life insurance market in view of consumer protection issues
The Polish life insurance market in view of consumer protection issues

Summary/Abstract: The article describes trends observable on the Polish life insurance market. The market structure analysis leads to the presentation of tendencies and directions of growth, with particular emphasis placed on the demand for investment-type life insurance products, which have superseded traditional insurance policies and have given rise to numerous risks for continued market development. The article identifies the causes of clients’ negative attitude towards certain products, which results from their structure, low return, and the sales policies adopted by insurance providers. These aspects are diagnosed from the consumer perspective. An attempt is made to apply pro-consumer solutions in information and protection policies, which are a new challenge to the entire insurance sector as well as supervisory and protection institutions in respect of providing adequate protection of customer rights in the life insurance market.

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