ТРАДИЦІЙНА АКСІОСФЕРА КУЛЬТУРИ ЛОКАЛЬНИХ ТОПОСІВ УКРАЇНИ: ЗБЕРЕЖЕННЯ В ДОБУ ГЛОБАЛІЗАЦІЇ
Traditional axiosphere of Ukrainian local topos culture: conservation in the age of globalization

Summary/Abstract: The article is devoted to the actual problem of understanding the contemporary culture and the conservation of the traditional axiosphere of Ukrainian local topos culture in the age of globalization.It is about increasing scientific interest for the study of culture-forming processes in different regions of Ukraine, the formation of new views on the culture of the region in the national scientific discourse, possessing peculiar characteristics and features of cultural development and intensification of intensive searching of vivid archetypal traits that are understandable and accessible to perception as cultural peaks of local topos and humanity in general.It is briefly examined the underlying archetypes as symbolic centers of culture, emphasized the unity and focus of each topos. Core archetypes, which serve as the cultural visiting card of Ukrainian nation outlook, were explored. It is shown that the diversity of archetypes cover a whole range of symbolic meanings (semantic field), stepping into its position comes the understanding of axiosphere of traditional Ukrainian folk art and culture, including its local topos, which in the age of globalization needs conservation, because it is an acquired social-historical experience of people and historical basis of Ukrainian national culture.Much attention is paid to the study of Ukrainian culture in the scale of particular regions and cities of Ukraine, description of local cultural heritage. The amount of such reports obtained from the comparison and compilation of data on the development of the art in different regions, provides material for creating a comprehensive evaluation of traditional, and on some territories – well-established, common axiosphere of local topos culture in Ukraine, the interaction of tradition and innovation artistic culture of Ukraine as a whole, finding ways of its conservation in the age of globalization.The study of the interaction of cultural processes and transformation of Ukrainian society offers a wide variety of relationships that, taken together, may occur in the future as a single, coherent process of new level, including the emergence of a new type of artistic culture, which as an important part of spiritual culture may be (and has become) powerful transformative factor of changes in Ukrainian society.View at the culture of the region, identifying traditional axiosphere of local topos culture of Ukraine from the standpoint of basic archetype and mentality help to understand better how the collective psychology of the country works, in particular, which traditions are stored and innovations are easily accepted, and what, so to speak, is removed.Updating the utilitarian values of local topos on the background of traditionalism means creating new axiological and ethical imperatives that set aside traditional regulators of culture. In cultural terms, it can be defined as a phenomenon of culture split vector: one part is still geared to the traditional absolute, transcendent meanings and the other is back to utilitarian, relative, intrinsic contents. As a result, two proper images co-exist at the same time in the culture, giving rise to a double standard of behavior: the scheme of traditionalism and circuit of innovations.The change of axiological ideals leads to reappraisal of values in contemporary culture. The term "value" takes on new meaning and is treated as a benefit, something beneficial for human activity and its existence.All above-mentioned evidence in favor of cultural reception of Ukrainian folk art culture, the importance of which is conditioned by the need to preserve and play its role and place in the new socio-cultural situation in Ukraine. Preservation of traditional axiosphere of Ukrainian local topos culture in the context of globalization is one of the important tasks for the Ukrainian state.In the future, the variety and scope of relations in their entirety may occur as a single, coherent process of new level, including the emergence of a new type of artistic culture, which is an important part of spiritual culture can be (and has become) a potent transforming factor changes in Ukrainian society.

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