Някои от теориите за въздействие на медиите през призмата на социалните медии
Some Theories About Media Influence Through the Prism of Social Media

Summary/Abstract: In consecutive period, researchers have shared verstile theories about media influence. It is clear that there is no unique theory to explain the multiple impacts of media. In the current situation is difficult to anticipate that the impact of new media can be described through the prism of traditional media. It turned out that is not exactly the fact. There is no unique theory to answer all questions, but some of the traditional theories for media influence are compatible with modern environment. How these theories can help media and communication professionals and how trusted they are is the objective of the current study.

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