Принципите на ефективното производство в специалните събития
Lean Production Principles in the Special Events
Author(s): Dessislava BoshnakovaSubject(s): Social Sciences, Communication studies, Theory of Communication
Published by: Нов български университет
Keywords: Toyota Management Principles; lean production; special events; special events management; International Standard for Sustainable event management ISO 20121:2012; The Five Phases of Event Planning
Summary/Abstract: The management of special events and special event companies is definitely different from the management of production processes, but there is also a lot in common. The demand for the best management principles is a continuous process that leads to the development and improvement of people, processes and companies. And the intersection of the Fourteen Management Principles from the World's Greatest Manufacturer that have become a standard for managing companies, organizations and countries, can not fail to be used in managing the processes of a particular special event. The text examines some of the possibilities how these principles of lean production can be applied to the extremely dynamic and creative area of Special event management.
Journal: Годишник на департамент "Масови комуникации"
- Issue Year: 2017
- Issue No: 1
- Page Range: 43-56
- Page Count: 14
- Language: Bulgarian
