DEVELOPING CULTURAL TOURISM UPON STAKEHOLDERS’ PERCEPTIONS TOWARD SUSTAINABLE TOURISM DEVELOPMENT IN PHU QUOC ISLAND, VIETNAM
DEVELOPING CULTURAL TOURISM UPON STAKEHOLDERS’ PERCEPTIONS TOWARD SUSTAINABLE TOURISM DEVELOPMENT IN PHU QUOC ISLAND, VIETNAM

Summary/Abstract: DEVELOPING TOURISM IN A SUSTAINABLE MANNER IS A MUST TO ALL OF DESTINATIONS IN THE WORLD. CULTURAL TOURISM IS IDENTIFIED AS A FORM BEING “SUSTAINABLE” AND PRESENTLY IS AS THE FASTEST GROWING MARKET IN TOURISM. CULTURAL TOURISM IS IN CONNECTION WITH A COUNTRY OR REGION'S CULTURE SUCH AS LIFESTYLE, HISTORY, ART, ARCHITECTURE, RELIGION(S), AND OTHER ELEMENTS AND REPRESENTS SIGNIFICANT BENEFITS TO TOURISM INDUSTRY. THIS PAPER IS TO REVIEW CULTURAL TOURISM CURRENTS AND ITS POTENTIALS, ANALYSE THE STAKEHOLDERS’ PERCEPTIONS, THEN TO FORMULATE RECOMMENDATIONS TO THE TOURISM DEVELOPMENT IN PHU QUOC ISLAND TOWARD THE SUSTAINABILITY. MIXED METHOD IS EMPLOYED IN THIS STUDY. THE QUALITATIVE DATA IS FROM VARIOUS DATA AS JOURNALS, PUBLICATIONS, REPORTS, ETC. AND THE QUANTITATIVE METHOD IS FROM BY SEMI-STRUCTURED INTERVIEWS CONDUCTED STAKEHOLDERS IN LIGHT OF CULTURAL TOURISM. RESULTS WILL BE IMPLIED AS THE FOUNDATION FOR PHU QUOC ISLAND. FURTHERMORE, LIMITED SAMPLES AND STUDY SCOPE CAN LEAD TO FURTHER RESEARCHES

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