PRICE REDUCTIONS-AN EFFECTIVE METHOD OF ATTRACTING CUSTOMERS AND IMPROVE THE LEVEL OF SALES
PRICE REDUCTIONS-AN EFFECTIVE METHOD OF ATTRACTING CUSTOMERS AND IMPROVE THE LEVEL OF SALES

Summary/Abstract: We are tempted to buy the desired products at a lower price. But how small can the price be? Up to what level might decrease the price of a blouse or a shirt from company X? Reducing the price decreases the quality level of the product concerned? These questions have led to case study that will be presented in this paper.

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