User-Driven Innovation in an Innovation Strategy of an Enterprise
User-Driven Innovation in an Innovation Strategy of an Enterprise

Summary/Abstract: In the context of increasing competitive pressures, ability to creating innovation becomes one of the key factors determining the capacity and potential of the development of enterprises. Currently, consumers are more and more cease to be not only buyers contenting with the proposed offer. Increasingly, they are involved in the creation and development of products or services that would later buy. On this base, the notion of User-driven Innovation (UDI) has assumed a prominent role. The study presents the partial results of survey for determining the use of the concept of User-driven Innovation in the process of innovation’s development in enterprise.

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