Rywalizacja o fotel prezydencki: obraz głównych kandydatów w kampanii wyborczej 2015 roku w „Wiadomościach” TVP1
The game of presidency: the image of the main candidates in the election campaign 2015 in “Wiadomości” TVP1

Summary/Abstract: In contemporary democratic state there is expected the mass media to serve severalroles: informing voters about the candidates and their ideas, interpreting actions of candidates and their opponents, controlling those in power and mobilizing voters politically. The television is still very important source of political information. 81% of respondents indicated that TV news programs are the main source of political news. The article presents the results of media content analysis of „Wiadomości” TVP1 before presidential election in 2015 in Poland. The purpose of the research was to evaluate if the campaign coverage was balanced or biased. Visibility and media’s favorability of two main candidates were examined in the analysis of the most watched TV news program.

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