Classical Myths and Marketing: a Semiotic Approach
Classical Myths and Marketing: a Semiotic Approach

Summary/Abstract: The interest in modern myths with their roots in ancient times is due mainly to advertising. The reason marketing strategies seem attracted to Greek-Latin mythology is the ambiguity of ancient myths which, through narrative, provide that magic sense Roland Barthes was talking about. Ancient mythology seems to have been reinvented through the language of advertising and consumption

• Details
• Contents