ПРОЛЕГОМЕНА ЗА КРИТИЧКУ ЕСТЕТИКУ МЕДИЈА
PROLEGOMENA REGARDING CRITICAL MEDIA AESTHETICS

Summary/Abstract: Contemporary technology and media era is characterized by aesthetics domination over logic, ethics and metaphysics. The reality is replaced by simulation and the picture is more important that the truth. The narcissistic media shape not only one's perception, but one's experience of the world, creation of taste and system of values. Therefore, we need a new media aesthetics that would lead to the development of critical media sensitivity and comprehension of how media messages emerge and affect the audience. If there is no critical aesthetics, there exists anesthesia. Being both a media perception theory and media taste critique, media aesthetics can contribute to creating a new media culture, realizing human potentials and improving communication rationality. Aesthetics is a prerequisite of media literacy and critical media pedagogy. In such a world media can serve as creative extensions of human perception, tools for comprehension and socialization in such a way as suggested by poet William Blake: If the doors of perception were cleansed, everything would appear to man as it is, infinite.

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