PRAGMATICS & COMMERCIALS AND THE MAXIMS OF CONVERSATION – A WORLD OF USERS
PRAGMATICS & COMMERCIALS AND THE MAXIMS OF CONVERSATION – A WORLD OF USERS

Summary/Abstract: The present paper aims atdevising a pragmatic analysis of some representative slogans and their mottoes used by some brands in order to increase the consumer’s interest. We are going to direct our attention to some of the most successful and valuable brands in the world.It turns that this theme is one of a great importance due to the increase of sales in some domains. An important factor in the sale process is the advertising campaign. In the last decade the technology has become an important tool in every activity, so the advertising has been improved by the use of technology, the campaigns nowadays are full of characters that are made with the help of the computers, so the products they are promoting are more attractive because they use a lot of means of promotion.

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