Socialinė atsakomybė; Dviračių turizmas; Vartotojų elgsena; Stebėsenos metodas; Organizacijos socialinė atsakomybė
Social responsibility; Cycling tourism; Consumer behaviour; Tracking research; Social responsibility of organization

Summary/Abstract: The article presents research on consumer social responsibility based on the example of cycling service. The author analyses the tourism sector determining a relation between socially responsible behaviour of an organization and consumer behaviour.

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