Business gamification development analysis based on Polish businesses Cover Image

Analiza rozwoju gamifikacji biznesowej na przykładzie przedsięwzięć realizowanych w Polsce
Business gamification development analysis based on Polish businesses

Author(s): Krzysztof Kania, Maria Smolarek
Subject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: gamification; new technologies; gamification projects in Poland

Summary/Abstract: Gamification – like almost every new technology – goes through a few stages of development. On the well-known Gartner’s Hype Cycle for new technologies in 2013, it was on the peak of inflated expectations, and in 2014 it entered the phase of trough of disillusioment, with the prospect of entering to mainstream adoption in 5-10 years. The aim of the article is to analyse − on the basis of literature, available information − the development of undertakings of business gamification projects supported by the examples of activities undertaken in Poland and an attempt to answer the question about the future of gamification.

  • Issue Year: 44/2017
  • Issue No: 2
  • Page Range: 60-71
  • Page Count: 12
  • Language: Polish
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