Motywy inwestowania społecznie odpowiedzialnego – przegląd wybranych badań
Motives for Socially Responsible Investment – an overview of selected research

Summary/Abstract: Socially Responsible Investments (SRI) are defined as a long-term investment strategy of individual and institutional investors, aimed at both: financial return and social welfare. SRI are a fast growing segment of the capital market. Popular models of investors: Markowitz’s model and behavioural concepts are not sufficient to explain the phenomena of SRI. The aim of this paper is to recognize and classify motives of investors to invest in socially responsible way. The method is the literature analysis. The results indicate that among motives for SRI there are financial and others: economic, psychological, ethical, axiological, religious, as well as ones connected with creating investor’s image and with his/her willingnes to influence socio-economic system. The results show that most popular models for investors are insufficient and that interdisciplinary studies are necessary to predict investor’s behaviour.

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