Cучасний університет: маркетингова філософія діяльності
Modern university: marketing philosophy of activity
Author(s): L. S. ShevchenkoSubject(s): Higher Education , Marketing / Advertising
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: university; educational services; educational products; educational marketing; industrial marketing; procurement marketing; marketing management;
Summary/Abstract: The content of the concept of marketing in system of the higher education is proved. The features of educational, industrial and procurement marketing of universities are revealed. The main types of internal and international educational marketing of institutes of higher education are investigated. The conclusion about the need of creation of special marketing divisions for structure of university management is drawn
Journal: Економічна теорія та право
- Issue Year: 1/2015
- Issue No: 20
- Page Range: 9-21
- Page Count: 13
- Language: Ukrainian