Юридичний маркетинг: від теорії до практики
Legal marketing: from theory to practice
Author(s): L. S. ShevchenkoSubject(s): Law on Economics, Marketing / Advertising
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: Law firm; legal marketing
Summary/Abstract: The content of the marketing concept in the legal field is exposed. The basic stages of legal marketing in Ukraine are investigated. The essential directions of practical marketing activities in accordance with law firm marketing mix are analyzed.
Journal: Економічна теорія та право
- Issue Year: 2/2016
- Issue No: 25
- Page Range: 67-79
- Page Count: 13
- Language: Ukrainian