MEDIJI I GLOBALIZACIJA
MEDIA AND GLOBALIZATION

Summary/Abstract: The process of globalization can be analyzed from several aspects. One of them is an approach that analyzes the concept of globalization from the aspect of media and cultural studies. Such an approach enables us to study a significant role of the media in contemporary processes of globalization, particularly in regard to functioning new media and digital technology. In that way, in the process of globalization, as many positive efects could be recognized and some ideological, economical and cultural models as well.

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