Czynniki zwiększające skuteczność alternatywnych kanałów w procesach komunikacji JST z klientem
Factors increasing the effectiveness of alternative channels in communication processes of local government with the customer

Summary/Abstract: In the paper factors affecting the effectiveness of the communication of local government with clients (citizens, business entities or non-governmental organizations) are shown. The results of research conducted among rural municipalities of Lower Silesia in the use of alternative channels of communication-based technologies are presented. Furthermore an attempt to define the factors influencing the increase of the efficiency of implementation of communication processes in local government is made.

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